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What is Search Engine Optimization (SEO)?


What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

SEO stands for Search Engine Optimization, is a process to increase traffic (Or users) for a particular website or web page. All major search engines (Such as GOOGLE, Yahoo, Bing, DuckDuckGo) give unpaid search results. By this process a website visibility increased to everyone. SEO improve unpaid results which is basically known as “natural” or “organic” results. SEO excludes direct traffic which is simply known as visitors.

How SEO works?
Major search engine such as GOOGLE has crawler that works on the internet. It has gathers information as much as they can find in the server. After search has complete the crawlers sends 1s & 0s back to the search engine to build an index. Then this index read all algorithm and match all the data with visitors query.

Types of SEO
There are 3 types of SEO that anybody may know for a natural, real search strategy: On-page SEO, Off-page SEO, Technical SEO.
In this post, I will discuss about these 3 types of SEO tools and how these are important for small business marketing strategy, a website or blog ranking.

Source from : GOOGLE.COM
Types of SEO


On page SEO

On page SEO is fully depends on the content of a website or blog. To optimize an individual web page or a single blog page this type of SEO is most useful. This helps search engines to understand the main topic of the content and judge which websites is valuable, user friendly, most effective and viral sources for which people wants to know more.
To optimize a blog page on the top of the search results we should know that “content is the king.” Content and especially title is most important part to increase its rank high and grow traffic.

Content is mostly important for SEO. SEO depends on relevant and user-friendly content and also URL. Example - if you writting about SEO tools, then your URL will be www.example.com/seo-tools . "SEO TOOLS" should be mentioned in the post title.
Go into your website and search your pages title into the <head></head> tag. Put right title into head tag to understand google crawler easily read this title on which niche this page will run about. "Meta" tag, Title & Description is also important for this type of SEO. When we search something then post title and description will be shown in search engine. 
Then, you should convert your http:// site into https:// . HTTPS means Hyper Text Markup Language Secure. So make sure "Your connection is secure".
Exam your website, blogs and pages speed to rank high. Reduce your page loading time. You can try at google , pingdom , GTmetrix, Webpagetest etc. Grow as a light weight site. 
on-page SEO means SEO including same website to achieve high rank into search engines. 


Off page SEO

The second type of SEO is off page SEO. Off page SEO is relates to the influence and relationship of a website or blog with other websites. We should build reputation and authority of a website which helps search engines to find which websites are reliable, reputable or not.
For this, we should build a high quality back links from well established, reputed and reliable websites. Link building strategy is can gain more trust signals. You can use tools like Ubersuggest.
Link building is most important for Off page SEO. Get back lings from another websites or blogs. Get whole back lings from high and medium ranked websites to grow your authority into GOOGLE. Thus you can create a link juice to rank high for your website. Send emails to those websites to get back lings for your websites or blog. Know about any website at paid tools like - ahrefs, semrush . Here you can know micro niche blogs titles which is ranking in google, and get their back links details. Know these strategies to rank your websites.


Technical SEO

Technical SEO means indexing a website into search engine (Such as on GOOGLE) to help crawl to find, access and interpret a website without any problem. To improve technical SEO we should firstly build responsive websites, which will be all devices friendly (Mobile, Tab, Desktop and Laptop). Secondly, we have to create and optimize XML sitemap. Thirdly, Speed up our websites. Fourthly, optimize internal links. Fifthly, we have to properly include main keywords into the image alt text. Lastly, we have to use canonical URLs to avoid duplicate content issues.

What is Meta keyword? Why this is important for SEO?

Meta keywords are types of meta tags in a web page and basically in the HTML source code. It describes websites contents to the search engines. <meta> tag is placed at <head></head> tag in a HTML web page.
Meta keyword helps search engines to find relevant and useful web pages. Visitors can’t see keywords but search engines read Meta keyword element.

Conclusion

 SEO is a important part of your website ranking. You create a website or an affiliates website or even a blog then you can also try to rank your site into google. Everybody wants that. To grow your website traffic and people engagement into your site SEO is really very important. But do not create so many back links. It will be spam for your site and google will remove your site from search engine. Get do follow back links from another website also get no follow back links from some websites. 

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