Is SEO a part of digital marketing in 2020 ? | Importance of SEO in digital marketing in 2020 | Social Information - Tech Talk
Is SEO a part of Digital Marketing?
What is Search Engine
Optimization?
Search engine
optimization is the process of increasing the volume and quality of website
traffic. This is increased by the visibility of the website or any web pages to
users of the web search engine. So much direct and unique traffic to a website
using the SEO process grows day by day. Finally, a website's authority will
increase by huge visitor for that particular website.
Now, SEO is a
full-time job for small businesses. There are many SEO experts in the world to
SEO of a website.
Why SEO is important for small business?
Here are some points
to understand SEO is important for small business
1.Mobile or customer friendly websites
2.Invite more traffic
3.Increase loading speed
4.Brand awareness building
5.Overcome competitors
Mobile or customer friendly websites
Nowadays we all want a
mobile friendly websites. We use mobiles more that laptop or desktops. SEO
helps to create faster and smoother websites for many small business owners to
get more unique traffic or visitors.
Invite more traffic
SEO is most efficient
and much affordable website marketing strategy for small business. By using
this process even a small business and their new website can grow as twice as
fast that other offline business. SEO helps to bring “targeted” traffic to your
website who actively seeking relevant products and want to buy.
Decrease loading speed and conversion rates
SEO is important to decrease loading speed. It helps websites to load faster. Also easy to use in
all devices mobile, laptop, tablets. Easy to use websites can grab attention of
more visitors and grow loyal traffic and grow business.
Brand awareness building
We search so many
terms in so many search engines like –
Overcome competitors
Nowadays there are so
many websites who selling similar products even at similar price. Now, how can
they compete their rival website? It depends on SEO. That is why SEO are very
powerful.
How can I use SEO to promote my website?
SEO (search engine
optimization) is a process. A web page that can be searched, crawled, and
categorized. Help your customers find your business from millions of other
companies. SEO is intimately involved with any digital marketing process. This
is essentially a process related to driving customers to your business through
an online platform, and is thought of as a holistic step. About 14 billion
searches are done every month on various search engines online. The advent of
the global economy creates an online presence for almost every business. For
your business, you can only imagine a fraction of the nearly 14 billion
searches made. To achieve this benchmark, your website must be superior to the
SERP, must have a good performance of your product marketing on social media,
and PPC (pay-per-click) activities must do very well in addition to other
digital marketing tasks.
Advertising is the
most pressing need for any business these days. When a business is online,
advertising works best for collecting a large amount of traffic. SEO offers a
lot of free advertising opportunities.
An appropriate SEO
creates a good rank for a website on the first page of SERP. And the common
belief is that people usually scan and review the first two pages of SERP.
About 74% of customers collect information using some search engine to find
local business information. SEO offers fairly good ROI compared to online
marketing PPC, social media marketing, email marketing program. On a daily
basis, about 80-90% of consumers search, review and test online before finally
buying any product.
SEO – a part of digital marketing
If I look at the
history of SEO, I find that in the mid-90's corporations and large companies
have become acquainted with very little SEO concepts. They started hiring SEO
experts. Because, it was all about keyword stuffing and manual submission.
Beginning in 2004, they began to become interested in SEO when they wanted to
build an online presence. Therefore SEO in digital marketing is changing over
the years. SEO today is a very different kind from previous SEO practices.
Nowadays organic search and website traffic are given priority in SERP (search
engine ranking page).
Whether it's local
business, mid-business or big business, all of them are changing their
marketing approach to digital marketing. Therefore there is a fundamental
increase is the importance of SEO in digital marketing.
Some points below by
which I consider SEO – a part of digital marketing :
1. Generally an user refers those websites
which have higher ranking in search engines and just go for it.
2. SEO techniques increases usability and
user experience for a website, it is not dedicated towards search engine
ranking and performance.
3. It greatly helps in promotion of websites
or brands. Users find website in higher ranking sometimes involves in sharing
it on social media platforms, like
4. It will help in increasing customers to
your website. It keeps us up in competition. One of two websites of same field
has more visitors and customers which has higher ranking in search engines.
This is because of user trust on search engine and they mostly consider website
of higher ranking.
How to gain profit by SEO?
Absolutely good SEO
can make an extra big profit for a small fresh start business overall. So the
first step is keyword research. Because, relevant keywords can bring more
traffic into your website. Always see what things are searched more often. You
can buy domains accordingly. And with that emphasis you can present your
products to your users. When traffic is presents then show best selling
products and make your sell and make profit.
Conclusion
We can consider that
search engine optimization (SEO) and digital marketing to be synonymous.
However, they have two separate definitions. There are many ways in which SEO
and digital marketing function similarly and today they work in together. An
SEO company is hired to optimize a website so that its position in search
engine results is improved and get ranked in search engine like Google. They
will use a wide variety of strategies and SEO best practices to achieve higher
rankings in the SERPs. SEO is actually a subset of digital marketing.
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