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Is SEO a part of Digital Marketing?

What is Search Engine Optimization?

Search engine optimization is the process of increasing the volume and quality of website traffic. This is increased by the visibility of the website or any web pages to users of the web search engine. So much direct and unique traffic to a website using the SEO process grows day by day. Finally, a website's authority will increase by huge visitor for that particular website.

Now, SEO is a full-time job for small businesses. There are many SEO experts in the world to SEO of a website. 

Why SEO is important for small business?

Here are some points to understand SEO is important for small business

1.Mobile or customer friendly websites

2.Invite more traffic

3.Increase loading speed

4.Brand awareness building

5.Overcome competitors

Mobile or customer friendly websites

Nowadays we all want a mobile friendly websites. We use mobiles more that laptop or desktops. SEO helps to create faster and smoother websites for many small business owners to get more unique traffic or visitors.

Invite more traffic

SEO is most efficient and much affordable website marketing strategy for small business. By using this process even a small business and their new website can grow as twice as fast that other offline business. SEO helps to bring “targeted” traffic to your website who actively seeking relevant products and want to buy.

Decrease loading speed and conversion rates

SEO is important to decrease loading speed. It helps websites to load faster. Also easy to use in all devices mobile, laptop, tablets. Easy to use websites can grab attention of more visitors and grow loyal traffic and grow business.

Brand awareness building

We search so many terms in so many search engines like –

Overcome competitors

Nowadays there are so many websites who selling similar products even at similar price. Now, how can they compete their rival website? It depends on SEO. That is why SEO are very powerful.

How can I use SEO to promote my website?

SEO (search engine optimization) is a process. A web page that can be searched, crawled, and categorized. Help your customers find your business from millions of other companies. SEO is intimately involved with any digital marketing process. This is essentially a process related to driving customers to your business through an online platform, and is thought of as a holistic step. About 14 billion searches are done every month on various search engines online. The advent of the global economy creates an online presence for almost every business. For your business, you can only imagine a fraction of the nearly 14 billion searches made. To achieve this benchmark, your website must be superior to the SERP, must have a good performance of your product marketing on social media, and PPC (pay-per-click) activities must do very well in addition to other digital marketing tasks.

Advertising is the most pressing need for any business these days. When a business is online, advertising works best for collecting a large amount of traffic. SEO offers a lot of free advertising opportunities.

An appropriate SEO creates a good rank for a website on the first page of SERP. And the common belief is that people usually scan and review the first two pages of SERP. About 74% of customers collect information using some search engine to find local business information. SEO offers fairly good ROI compared to online marketing PPC, social media marketing, email marketing program. On a daily basis, about 80-90% of consumers search, review and test online before finally buying any product.

SEO – a part of digital marketing

If I look at the history of SEO, I find that in the mid-90's corporations and large companies have become acquainted with very little SEO concepts. They started hiring SEO experts. Because, it was all about keyword stuffing and manual submission. Beginning in 2004, they began to become interested in SEO when they wanted to build an online presence. Therefore SEO in digital marketing is changing over the years. SEO today is a very different kind from previous SEO practices. Nowadays organic search and website traffic are given priority in SERP (search engine ranking page).

Whether it's local business, mid-business or big business, all of them are changing their marketing approach to digital marketing. Therefore there is a fundamental increase is the importance of SEO in digital marketing.

Some points below by which I consider SEO – a part of digital marketing :

1.      Generally an user refers those websites which have higher ranking in search engines and just go for it.

2.      SEO techniques increases usability and user experience for a website, it is not dedicated towards search engine ranking and performance.

3.      It greatly helps in promotion of websites or brands. Users find website in higher ranking sometimes involves in sharing it on social media platforms, like

4.      It will help in increasing customers to your website. It keeps us up in competition. One of two websites of same field has more visitors and customers which has higher ranking in search engines. This is because of user trust on search engine and they mostly consider website of higher ranking.

How to gain profit by SEO?

Absolutely good SEO can make an extra big profit for a small fresh start business overall. So the first step is keyword research. Because, relevant keywords can bring more traffic into your website. Always see what things are searched more often. You can buy domains accordingly. And with that emphasis you can present your products to your users. When traffic is presents then show best selling products and make your sell and make profit.

Conclusion

We can consider that search engine optimization (SEO) and digital marketing to be synonymous. However, they have two separate definitions. There are many ways in which SEO and digital marketing function similarly and today they work in together. An SEO company is hired to optimize a website so that its position in search engine results is improved and get ranked in search engine like Google. They will use a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs. SEO is actually a subset of digital marketing.

Also Read

What is Search Engine Optimization (SEO)?